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● Identity · Festival

Château Amour Festival

A festival identity, in print and in motion. Identity for a house music festival built on one idea, a castle of love: one stage, outdoors, and a visual system that has changed with every edition since 2023.

Client
Château Amour
Role
Identity and motion
Deliverables
Identity, posters, motion design
Editions
Four, since June 2023
Years
2023–2026
Status
Still running: fourth edition in 2026

Context

A castle of love, inside a festival.

Château Amour is a house music festival: one stage, outdoors, national and international DJs, a bohemian chic crowd. The first edition took place on Saturday 17 June 2023. The festival is still running: the fourth edition ran over two days, Friday 26 and Saturday 27 June 2026.

What makes the project particular is time. The identity was not drawn once: it has moved from one edition to the next.

The system

One typeface, seven colours.

Typography: Avenir in five weights, Black, Heavy, Medium, Book and Light, with the sizes for headings, paragraphs and captions.
Colour palette: Dream pink, Skin tane, Lemon, Sun, Sky, Turquoise and Black.

Four editions

One poster a year.

The mark, the wordmark and the typeface stay. Each year the festival changes its colour world, and every piece follows. Select a poster to open its edition.

  1. Poster of the 2023 edition: the heart and castle mark as a round sticker on a pink ground, above the line-up and the date, Saturday 17 June2023
  2. Poster of the 2024 edition: five DJs in black and white on a deep red ground, above the wordmark, the line-up and the date, Saturday 21 September2024
  3. Poster of the 2025 edition, in landscape: the mark and the wordmark at the centre of a yellow to pink gradient, one line-up on each side for Friday 13 and Saturday 14 June2025
  4. Poster of the 2026 edition: the stage at night in orange smoke with the mark on the screen, above the line-up and the dates, Friday 26 and Saturday 27 June 20262026

Edition by edition

One mark, four worlds.

2023: The first

Saturday 17 June 2023
Château de Vauclaire, Meyrargues

A plain pink ground, the line in red, and a round sticker that travels from the poster to the screens. Each artist is announced on a polaroid.

The announcement spot: a polaroid that changes picture, next to the sticker and the date.
Poster of the 2023 edition: the round sticker on a pink ground, above the line-up and the date
The poster.
Social post: a black and white polaroid of the duo The Ware, tilted on a red gradient, with the round sticker laid over its corner
One polaroid per artist.
Social post: the duo Supermassive in front of the wordmark on a red gradient, their name in white italic capitals
The artist announcement.
VJing made for the LED panel at the front of the booth, eight times wider than it is tall.
A DJ booth outdoors in black and white, with the LED panel on its front lit in blue with the pattern
The LED panel on the booth.
The round sticker with a raised edge: the mark in red at the centre, the line-up written around the rim
The sticker.
A white T-shirt on a hanger against a red ground, the mark in red across the back
The T-shirt.

2024: The red

Saturday 21 September 2024
Domaine Martin de Grangeneuve, Jonquières

The festival moves to a wine estate and turns deep red. The line goes white, the artists appear in black and white, and the mark becomes a pattern on screen.

Poster of the 2024 edition: five DJs in black and white on a deep red ground, above the wordmark, the line-up and the date
The poster.
Billboard: the five DJs in black and white on the left, the wordmark, the line-up, the date and the ticketing on the right, on the red gradient
The billboard.
A long banner on the red gradient: the DJs on the left, the wordmark and the line-up in the middle, a large outline of the mark behind
The banner.
VJing: the pattern, then the wordmark.
The stage at night seen from the crowd, two DJs under smoke and orange light
The stage at night.

2025: The gradient

Friday 13 and Saturday 14 June 2025
Domaine Martin de Grangeneuve, Jonquières

Two days, so two line-ups. A yellow to pink gradient with grain carries everything, from the landscape poster to one ticket per pass.

Poster of the 2025 edition, in landscape: the mark and the wordmark at the centre of a yellow to pink gradient, one line-up on each side for Friday 13 and Saturday 14 June
The poster, in landscape: one day on each side of the mark.
The drinks menu on the gradient: wine, beer, champagne and soft drinks, each with a line pictogram, and the wordmark at the bottom
The drinks menu.
Ticket Amour Précoce, Friday 13 June: yellow gradient, hopscotch drawn in a white line, black stub with a barcode
Amour Précoce, for Friday.
Ticket Amour Tardif, both days: yellow to pink gradient, black stub with a barcode
Amour Tardif, for both days.
Ticket Amour Constant, Saturday 14 June: pink to red gradient, black stub with a barcode
Amour Constant, for Saturday.
Ticket Amour VIP: gold gradient, the mark and the name in black, black stub with a barcode
VIP, in gold.
Ticket Pass Culture: pink to violet gradient, the mark and the name in white, black stub with a barcode
Pass Culture.
The mark in white on the orange to pink gradient with grain
The profile picture.
VJing: the mark, then the wordmark.
A DJ at the decks in front of the stage screen, which shows the mark in white on orange
On the stage screen.
Two black caps hanging on a line, each carrying the mark in white
Caps.

2026: The night

Friday 26 and Saturday 27 June 2026
Domaine Martin de Grangeneuve, Jonquières

Black, with the stage in orange smoke. The line-up takes over the poster in large type, and each artist gets a card on the orange gradient.

Poster of the 2026 edition: the stage at night in orange smoke with the mark on the screen, above the line-up in large coral and sand type
The poster.
The stage at night in orange smoke, the mark in white on the screen, the crowd in silhouette
The stage photograph behind the poster.
Artist card: the duo Synapson in black and white in front of the large white mark, on a red to orange gradient
Synapson.
Artist card: Venga in black and white in front of the large white mark, on a red to orange gradient
Venga.
Artist card: the duo French Cocotte in black and white in front of the large white mark, on a red to orange gradient
French Cocotte.
Artist card: Cami G in black and white in front of the large white mark, on a red to orange gradient
Cami G.
VJing: the artist name on the moving gradient.
Line-up card: the mark and the wordmark in white on the red to orange gradient, with the dates, Friday 26 and Saturday 27 June 2026
The line-up card.
Ticket Amour Tardif, 2026: red to orange gradient, the mark in white, black stub with a barcode
Amour Tardif.
Ticket Amour Constant, 2026: red to orange gradient, the mark in white, black stub with a barcode
Amour Constant.
Ticket VIP, 2026: gold gradient on black, the mark in black, black stub with a barcode
VIP.