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● Identity · Culture

Vasarely Experience

An event identity that honours a painter without copying him.

Identity for a dance and music event at the Vasarely Foundation: comic art, risograph illustration and neo-futurism, built for an outdoor, immersive experience.

The Vasarely Experience wordmark on a blue sky with small clouds
Client
Burst IT
Role
Identity
Deliverables
Brand guidelines, print formats, social media
Audience
About 1,000 people on the day
Years
2026
Status
Delivered

Context

A festival for the live arts.

Vasarely Experience is a festival that promotes the live arts, music and dance. It took place at the Fondation Vasarely on Saturday 9 May 2026, and about 1,000 people came on the day.

The identity mixes three languages: comic art, risograph illustration and neo-futurism. The Foundation and its facade of large circles run through the illustrations, drawn rather than quoted.

The system

A wordmark, a short mark, five colours.

Vasarely Experience logotype in red on orange, and the short mark V-XP in orange on red.
Colour palette: orange, blood orange, sky blue, cream white and black.
Typography: Bilo Bold and Bilo Regular.

Illustration

Comic art, risograph grain, a building as a character.

Four illustrations: the Foundation seen from two angles, a figure carrying the festival tote bag, and the poster with a giant V over a road.
Three programme illustrations: Performances, with a hand, a synthesiser and a guitar; Activations collectives, with a runner; Le Village, with a food truck.

In use

From the ticket to the street.

The festival ticket: illustration of the Foundation, the V-XP mark, Saturday 9 May 2026.
A reusable cup printed with the wordmark, photographed on site on the day.
The festival poster in a street display, in front of a building.
A long banner: the wordmark in cream on sky blue, between two interlaced ribbons in orange, red and cream, with a ticketing QR code.
The welcome banner.

Social media

One system, every announcement.

Post: Save the date in red block letters on cream, Saturday 9 May 2026.
Post: the word Headliner in red and blue letters with long diagonal shadows.
Post: 9 mai 2026 in extruded letters on orange.
Post: a question in French, what if the Fondation Vasarely switched to festival mode, framed by concentric arches.
Post from the programme series: a photograph under the wordmark, with the name of the venue on a blue band.
Post: the festival baseline set in a ring inside concentric circles in blue, orange, red and cream.