alexis.jeuffrain
All work

● Product · Acquisition

RemBoost

A paid-search funnel where no lead gets lost.

A demo request flow synced live with Salesforce, so every lead from paid search lands in the CRM and gets followed up automatically.

RemBoost landing page and three-step signup funnel
Client
Remmedia
Role
Product designer and project lead
Deliverables
Landing page, three-step funnel, CRM automation
Tools
Salesforce Flow, Pardot, Calendly, Google Analytics
Years
2023
Status
Shipped

Context

Designed and led from the product side.

A Salesforce setup of this kind is usually built by specialists. Here it was designed and run from the product side: I was project lead as well as designer.

The decision that shapes everything else: the lead record is created as soon as the email is entered, at step one. Someone who leaves halfway is still a lead the team can work with.

The mechanism

One lead, followed from the ad to the demo.

  1. BeforeSearches, clicks an adA paid-search ad leads to the landing page.
    The systemAnalytics shows which keywords convert. The results steer the keywords bought next.Google AdsGoogle Analytics
  2. 01Work emailEnters a work email. Personal addresses are refused.
    The systemThe lead record is created here, at the first field.Salesforce Flow
    If they stop hereStill a lead. A campaign written for this step starts.Pardot
  3. 02DetailsPhone, company, first name.
    The systemThe record is completed.Salesforce
    If they stop hereA different campaign, written for this step.Pardot
  4. 03BookingPicks a slot for the demo.
    The systemThe meeting is booked.Calendly
    If they stop hereOne email, then three reminders to book.
  5. EndDemo booked
    The systemSales open a complete lead, with its score.SalesforcePardot score
The record exists from the first field, so a visitor who leaves halfway is still a lead, and gets the follow-up that matches where they stopped.

Result

×2conversion compared with organic search
~10qualified leads a day